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Fractional CFO

Many businesses don’t understand the value
of having a CFO until they have one.

Assisting driven entrepreneurs in accelerating growth, boosting valuation, and stepping away from daily operations.

Will Sterling FCA

020 8126 7991

will@sas-accountants.com

Trained in audit at BDO.
Specialism in advising high growth technology businesses.
Experience in preparing businesses for sale, having been involved in multiple deals exceeding £40m.
FCA qualified.

Finlay Everington ACA

020 8126 7995

finlay@sas-accountants.com

Successfully managed sales and acquisitions of £25m+.
Technology-focused approach with high analytical and problem-solving skills.
Committed to building long-lasting relationships with clients, offering business advisory at a board level.
Focused on developing efficient processes for clients finance and operational functions.
Fellow MAAT member and ACA qualified.

Meha Bakhai ACA

020 8126 7993

meha@sas-accountants.com

Expert in analysing financial data and producing accurate forecasts to drive business growth.
Dedicated to developing and maintaining strong client relationships through tailored, bespoke financial services.
Skilled at providing strategic financial insights that enable informed decision-making and long-term success.
ACA qualified.

John Sterling FCA

john@sas-accountants.com

42 years in the industry.
Trained with Armitage and Norton who later on merged with KPMG.
Possesses a wealth of experience within the Construction sector.
A trusted advisor to numerous high growth and established construction businesses.
FCA qualified.

Chris Pennycook ATT

020 4532 3803

chris@sas-accountants.com

Oversees a diverse portfolio of SMEs across sectors including technology, recruitment, and e-commerce.
Skilled in interpreting company financials, using accurate data and strong processes to support decision-making and growth.
Focuses on cutting-edge software, automation, and streamlined systems to improve efficiency and insight.
10 years’ experience building client relationships and providing clear, actionable advice to help businesses grow.

George Nash ACCA

020 8124 9513

george@sas-accountants.com

Works closely with clients across a wide array of industries including construction, IT consultancy, engineering, distribution, food manufacturing, and more.
10+years of experience and ACCA qualified.
Translates complex financial data into clear, actionable intelligence.

Harry Beaumont ACCA

020 3790 8248

harry.b@sas-accountants.com

Manages a diverse portfolio of clients across manufacturing, healthcare, leisure, construction, and insurance sectors.
Drives operational efficiencies and supports digital transformation initiatives to enhance financial performance.
Delivers detailed financial analysis to inform strategic decision-making and support key stakeholders
ACCA-qualified finance professional with over 8 years of progressive experience in financial leadership.

What is a Flexible CFO?

The role of a Flexible CFO is to fill the responsibilities of a finance director without being on your payroll full-time. By having a Flexible CFO, you can increase your business’s growth, enhance your financial performance, and plan for the future.

Your CFO will be a top-tier professional and a proactive leader, adept at fine-tuning and propelling your business’s performance, empowering you to achieve your business goals.

How can a CFO help your business?

Our Flexible CFO’s have vast experience in guiding businesses through a change or growth while assessing financial impacts. Our goal is to support you throughout the process of making those all-important financial decisions and to help you achieve maximum profitability. Our guidance will keep you on the right track, help you avoid obstacles, and lend you an extra sense of direction.

It’s a given that as your CFO, we excel in numbers. But having a CFO means having an all-around professional who serves as a strategist, operator, catalyst, and collaborative advisor.

What will we do?

Provide professional advice and financial direction for your business

Guide you to make the right decisions by giving financial insight and advice

Assess potential impacts and challenges your business may face

Support growth, turnaround, and exit strategies

Focus on managing cash

Assist with cashflow forecasting

What is included in the CFO package?

Board meeting attendance

Management accounts analysis

Cash flow management

Tax planning

Financial forecasting

High-level discussions

Scenario planning

Our solution empowers small and medium-sized enterprises (SMEs) to tap into top-tier CFO skills and expertise, offering a cost-effective alternative to the expense of hiring a full-time CFO.

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