Strategic CFO support for
growing businesses
Gain financial clarity, stronger cash flow visibility,
and board-level insight without the cost of a full-time CFO.
When should you hire a fractional CFO?
Revenue is growing, but cash flow remains unpredictable
You’re preparing for investment, funding, or an acquisition
Your business has outgrown basic bookkeeping or finance support
You lack clear visibility into profitability and financial performance
You need strategic, board-level financial insight without the cost of a full-time CFO (£120k+ salary)
Strategic finance leaders matched to your growth
Different businesses face different financial challenges. Choose a CFO based on the experience, sector knowledge, and strategic support your business needs.
Will Sterling FCA
Consequat exercitation est id aliquip commodo in tempor nulla exercitation consectetur commodo consectetur. Officia id magna voluptate deserunt mollit culpa culpa.
- Trained in audit at BDO.
- Specialism in advising high growth technology businesses.
- Experience in preparing businesses for sale, having been involved in multiple deals exceeding £40m.
- FCA qualified.
Finlay Everington ACA
Led and supported multi-million-pound acquisitions and operational growth, helping businesses scale with stronger financial control and commercial decision-making.
- Best known for helping founder-led and growing SMEs gain control of cash, reporting and operations so they can scale with confidence
- Specialist in recruitment, property & development, ecommerce, FX/currency management and owner-managed businesses
- Strong in operational finance, process improvement, scaling finance systems and lender/funding support
- Experienced in M&A, acquisitions and integrations, including group and international company structures
- Helped businesses move from reactive finance to forward-looking reporting, controls and KPI visibility
- Former Group COO at SAS, helping scale the business operationally and commercially across 3 locations
Meha Bakhai ACA
Group CFO at SAS, helping drive financial clarity, operational performance and scalable growth across ambitious, founder-led businesses.
- Best known for helping growing businesses gain financial clarity, improve performance and scale with confidence
- Commercial, hands-on CFO with strong experience across Gaming, Manufacturing and Service-based businesses
- Works best with founder-led companies, scaling businesses and established SMEs needing stronger financial visibility
- Specialist in cash flow forecasting, KPI reporting, budgeting, forecasting and operational finance
- Strong track record of improving cash flow visibility, identifying margin improvement opportunities and supporting sustainable growth
- Helps businesses implement scalable finance processes, better reporting and stronger commercial decision-making
Chris Pennycook ATT
Provides strategic financial leadership across multiple companies, improving cashflow forecasting, securing significant tax relief, implementing scalable processes, and managing international tax complexities.
- Best known for helping SaaS, recruitment, ecommerce and events businesses turn financial data into profitable growth
- Commercial, hands-on CFO focused on improving operations, strengthening financial control and supporting better decision-making
- Strong in fundraising support, financial modelling, cash flow management and investor reporting
- Helps founder-led startups seeking investment and established SMEs preparing to scale
- Built and improved finance functions by implementing systems, automations and KPI reporting to replace reactive finance
- Delivered operational improvements that reduced month-end reporting timelines from 30+ days to 15 days while improving reporting accuracy and visibility
George Nash ACCA
Helped growing and multi-division businesses improve profitability, cash generation and long-term value through smarter financial, commercial and tax strategy.
- Helps businesses improve value through commercial strategy, operational improvement and smarter business structures
- Advises on tax strategy and profit extraction, ensuring growth plans are commercially sensible and tax-efficient
- Trusted by owner-managed and multi-division businesses navigating growth, complexity and change
- Extensive experience supporting fundraising, financial modelling and investor readiness
Harry Beaumont ACCA
Helped businesses improve cash flow to the point of removing reliance on external factoring facilities, creating stronger financial control and freedom to grow.
- Strong experience across Ecommerce, Healthcare, Construction and Manufacturing
- Helped founder-led businesses move from reactive decision-making to forward planning through better cash visibility, forecasting and financial insight
- Turns complex financial data into clear, practical insight directors can actually use, strengthening confidence in day-to-day decisions
- Specialist in cash flow management, KPI reporting, budgeting and commercial finance
- Improved financial visibility through robust management reporting and KPI dashboards, helping leadership teams understand performance properly
- Supported businesses through acquisitions, growth planning and strategic decision-making
Will Sterling FCA
Finlay Everington ACA
Meha Bakhai ACA
Chris Pennycook ATT
George Nash ACCA
Harry Beaumont ACCA
What is a Fractional CFO?
The role of a Flexible CFO is to fill the responsibilities of a finance director without being on your payroll full-time. By having a Flexible CFO, you can increase your business’s growth, enhance your financial performance, and plan for the future.
Your CFO will be a top-tier professional and a proactive leader, adept at fine-tuning and propelling your business’s performance, empowering you to achieve your business goals.
How can a CFO help your business?
Our Flexible CFO’s have vast experience in guiding businesses through a change or growth while assessing financial impacts. Our goal is to support you throughout the process of making those all-important financial decisions and to help you achieve maximum profitability. Our guidance will keep you on the right track, help you avoid obstacles, and lend you an extra sense of direction.
It’s a given that as your CFO, we excel in numbers. But having a CFO means having an all-around professional who serves as a strategist, operator, catalyst, and collaborative advisor.
What will we do?
Provide professional advice and financial direction for your business
Guide you to make the right decisions by giving strategic financial insight and advice
Assess potential impacts and challenges your business may face
Support growth, turnaround, and exit strategies
Typically 1–4 days per month
Works alongside your existing accountant or finance team
Fractional CFO Services
Board meeting attendance
Management accounts analysis
Cash flow management & forecasting
Tax planning
Financial forecasting
High-level discussions
Scenario planning
Board-ready financial reporting
We combine powerful reporting and forecasting tools with experienced CFO support, helping you not only see the numbers but understand what they mean for cash flow, profitability, and future growth.
Find your CFO
