Where it started
As ROAVR Group grew, the business recognised the need for more than basic compliance support. It required CFO-level oversight, monthly management accounts, robust financial controls, and properly maintained bookkeeping. The company also wanted its ledgers in good order to support potential future funding or M&A opportunities, while ensuring all compliance tasks, including VAT, final accounts, and payroll, were being handled properly and ahead of schedule.
Their previous provider was not delivering the financial support or information needed to run the business effectively. In fact, the last three accountants had failed to provide the level of support required.
Why they chose SAS
ROAVR Group first discovered SAS through an online search carried out by a member of staff while exploring options for more advanced financial support. The main deciding factor in choosing SAS was the Virtual Finance Team model. Rather than recruiting additional in-house finance staff, which would involve ongoing HR responsibilities and the risk of staff turnover, SAS offered access to a complete team of finance professionals. This included support across all levels, from payroll and client management through to CFO-level expertise.
This model provided a scalable and reliable solution, ensuring that finance support would always be available as the business continued to grow. It also placed clear responsibility on SAS to deliver consistent results, giving ROAVR confidence in the dependability of the service compared with relying solely on internal hires.
Since beginning the partnership in November 2025, SAS has consistently exceeded expectations and has, on several occasions, played an instrumental role in supporting the continued growth and stability of the business.
The Challenge
Before working with SAS, ROAVR Group lacked clear financial visibility and meaningful reporting, making it difficult for leadership to manage the business strategically and make informed decisions. Their previous accounting support provided limited insight, reducing confidence in financial performance and future planning.
There were also concerns around the accuracy and oversight of financial processes, with reporting appearing overly reliant on basic accounting software exports. In addition, the business required a full ledger restructure, stronger financial controls and workflows, and improved management of compliance obligations, including VAT, payroll, and statutory filings. Without these improvements, financial inefficiencies risked limiting growth and operational effectiveness.
The SAS Approach
SAS initially partnered with ROAVR at a CFO advisory level, providing the financial oversight, reporting and strategic guidance the business had been missing. Through regular board meetings, improved management information and proactive advice, we helped create greater financial visibility and confidence in decision-making.
As the relationship developed and trust grew, ROAVR transitioned to our Virtual Finance Team service. This gave them access to a complete finance function, from bookkeeping and compliance through to CFO-level support, providing a scalable solution that removed the need for in-house finance hires while ensuring the business had the expertise and resource required to support its continued growth.
The Results
Since partnering with SAS, ROAVR Group has significantly improved the quality and reliability of its financial reporting. The business now receives a comprehensive monthly management accounts pack, delivered on time, providing clear financial visibility and supporting stronger leadership decision-making.
Regular board meetings help review financial performance, priorities, and operational matters, with SAS acting as a fully integrated extension of the ROAVR team to ensure actions are progressed and nothing is overlooked.
The introduction of the Advisory Hub has also strengthened the company’s financial position through strategic discussions around growth funding, refinancing, and long-term planning, helping shape the future direction of the business.
Overall, SAS has provided ROAVR Group with greater confidence in its financial management, making the company highly likely to recommend its services to other owner-managed businesses seeking a scalable finance function without the cost and complexity of an in-house team.
– Matt Harmsworth
CEO at ROAVR Group
