Singer Outlet

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Where it started

Jason Fields, owner of Singer Outlet and Outlet Group, was first introduced to the SAS Micro brand as an IT contractor in 2019. Shortly thereafter, inspired by a newfound vision, Jason decided to venture into the realm of e-commerce with Singer Outlet, setting the stage for their entrepreneurial journey and ultimate creation of the Outlet Group companies, dedicated to providing affordable prices on a wide range of products.

Why they chose SAS

SAS caught Jason’s attention with their dynamic and tech-centric approach which provided a synergy with his own way of working. “ SAS were a refreshing change from the traditional accountancy firms I had experienced in the past” – Jason Fields, Owner of Singer Outlet, and Outlet Group.

The challenge

Jason’s journey provided two key challenges. The first, supporting a start-up to encourage growth and success. The second, within one year, with some help from the increased online shopping demand due to the pandemic Singer Outlet unexpectedly achieved sales well into 7 figures. The rapid expansion of Singer Outlet, and subsequent diversification into new avenues of the ecommerce world through the creation of the Outlet Group of companies, added complexity and volume which required water tight accounting and finance support.

The SAS approach

Our SAS Micro team played an instrumental role from the very beginning, offering expert guidance on start-up strategies. They facilitated introductions to key banking partners and established the accounts package, alongside key processes.

Once Singer Outlet achieved it’s increased success they transitioned to our SAS team, who went above and beyond by implementing essential accounting automations across all Outlet Group companies, liberating them all from the tedious tasks of manual data input and paper receipt management whilst providing accurate financial reporting to aid continued growth.

The results

Fast forward to year 3, the Outlet Group has expanded to have 3 businesses, including Singer Outlet, which SAS manage the accounting and finance needs for and are forecasted to achieve an 8+ figure turnover.

SAS are an integral and seamlessly integrated part of each business. SAS provides comprehensive management accounts information to all businesses on a monthly basis, as well as real time reporting which allows Jason to make key changes to their business quickly, and effectively, to maximise growth and profits throughout the year.
Far from just a number producing machine, SAS also regularly meets with Jason to discuss performance, implement efficiencies and work on business strategy.

Refreshing approach to accounting
I don’t normally review service based businesses but I find myself talking about SAS a lot to the business people I meet so I thought it best to leave a public review to help those considering SAS to make a better informed decision when deciding on who their accountants should be.
I initially was introduced to one of the SAS brands SAS micro as an IT contractor in 2019. I was attracted to SAS micro as they are an energetic team who are highly tech focussed, a refreshing change from the traditional accountancy firms I had experienced in the past.
Soon after signing up I decided to set up my own e-commerce business. The SAS micro team were on hand from day 1 to advise on strategy for the startup, introduced us to banking partners as well as setting up our accounts package. They also were able to set up crucial accounting automations that allow us to focus our energy on selling and serving customers, rather than spending hours upon hours manually inputting data and dealing with paper receipts.
It was of great peace of mind to have a reasonable single monthly fee that covered our needs which eliminated large bills at year end.
In year 1 with some help from the increased online shopping demand due to the pandemic we unexpectedly achieved sales of over £2 million which meant we had quickly outgrown SAS micro (and our home office in the corner of the living room) and we transitioned over to SAS.
Fast forward to year 3, now have 3 businesses in our group which SAS manage the accounting needs for and are forecasted to achieve an 8 figure turnover this year.
SAS have put in special resources for us to cover our day to day bookkeeping, VAT and payroll requirements, have regular monthly management account meetings and ongoing strategic support. We have maintained a single point of contact throughout and work directly with a few key members of the team who have always given us a 5* professional service no matter if we need to quickly pull off a report or have any queries about financial matters.
SAS are more than accountants, more of a hub of knowledge, connections and access to a range of service that can help your business flourish and scale but at the same time keeping a close eye on important areas such as tax and your bottom line.
We cannot thank the SAS team enough for their support and we look forward to many more years of working together and we will continue to recommend them without hesitation.

– Jason Fields
CEO of X3

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