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Channel Tools

Case Study

Channel Tools is a full-service marketing and sales agency working in the technology sector for the past 10 years. Channel Tools help determine marketing strategies for new market entries, partnership developments, new solutions launches, growth initiatives, and more while supporting the development and delivery of programs. Channel Tools help discover the best of what technology has to offer through optimisation and unlocking the value of both digital and physical assets.

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Where it started

Channel Tools found SAS in Kings Langley as a neighbour. Which allowed them to delve deeper into finding out more about who SAS were as a company.

Why they chose SAS

  • The SAS team are down-to-earth, approachable and enjoyable to partner with.
  • Their team of experienced accountants. This allowed SAS to offer the best service as Channel Tools would speak to whoever had the specialism in the right area such as bookkeeping, payroll, or R&D.
  • SAS were able to clearly communicate where they could add value to Channel Tools.

The challenge

Channel Tools needed a firm of accountants to partner with for the long term, helping them develop and grow. Although they had already been running for 10 years they were still entering a significant growth phase and required financial support and guidance to help them achieve their ambitions.

The SAS approach

Team SAS make sure each client’s needs are carefully listened to and a custom solution is presented to them. Over the years we’ve developed a sound understanding of the technology industry, having worked with all kinds of businesses in the sector. Channel Tools is a tech-driven company so this meant that they were open to suggestions from the SAS team around incorporating technology to automate back-end processes. The SAS team were able to offer support in multiple areas offering a full-service finance function, whilst the proactive approach ensured that management were offered advice and guidance in a timely manner.

The results

  1. Implemented time-saving technology such as Xero and Dext to automate processes where possible.
  2. Provided real-time information to help with making informed decisions and giving confidence to management as the business entered a high growth phase.
  3. Completed recent year-end accounts, corporation tax, and R&D claims within 2 months of the year-end, providing clarity on where the business is.
I have been using SAS for more than 5 years now and putting it in one sentence I can say that they not only exceeded what I needed and expected from a firm of accountants but have steered us through to a complete digital transformation on how we do our accounting. From the monthly accounting through to VAT, PAYE, R&D Advice and Year End Accounts they fulfil all our requirements. I do find that when anyone asks me for a recommendation I will always say SAS without hesitation. The team there are very experienced . What I like most about them is the proactive nature in which they work with you as a client. Most accountants you find tend to be reactive. SAS are always there to help. Having come from previously being an accountant I can truly see they are a firm that have exceeded my expectations. I always thought I knew best but their advice has been outstanding all the way through. Thank you for your continued support as we enter a growth period for our company.

– Kewal Gupta
CEO of Channel Tools
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