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Virtual CFO

Many businesses don’t understand the value
of having a CFO until they have one.

Assisting driven entrepreneurs in accelerating growth, boosting valuation, and stepping away from daily operations.

Will Sterling ACA

020 8126 7991

will@sas-accountants.com

13 years experience in practice and industry
Trained in audit at BDO
Specialism in advising high growth technology businesses
Experience in preparing businesses for sale, having been involved in multiple deals exceeding £25m
ACA qualified

Finlay Everington ACA

020 8126 7995

finlay@sas-accountants.com

10 years in the industry
Successfully managed sales and acquisitions of £10m+
Technology-focused approach with high analytical and problem-solving skills
Committed to building long-lasting relationships with clients, offering business advisory at a board level.
Focused on developing efficient processes for clients finance and operational functions
Fellow MAAT member and ACA qualified

John Sterling FCA

john@sas-accountants.com

40 years in the industry
Trained with Armitage and Norton who later on merged with KPMG
Possesses a wealth of experience within the Construction sector
A trusted advisor to numerous high growth and established construction businesses
FCA qualified

What is a Virtual CFO?

The role of a virtual CFO is to fill the responsibilities of a finance director without being on your payroll full-time. By having a virtual CFO, you can increase your business’s growth, enhance your financial performance, and plan for the future.

Your CFO will be a top-tier professional and a proactive leader, adept at fine-tuning and propelling your business’s performance, empowering you to achieve your business goals.

How can a CFO help your business?

Our virtual CFO’s have vast experience in guiding businesses through a change or growth while assessing financial impacts. Our goal is to support you throughout the process of making those all-important financial decisions and to help you achieve maximum profitability. Our guidance will keep you on the right track, help you avoid obstacles, and lend you an extra sense of direction.

It’s a given that as your CFO, we excel in numbers. But having a CFO means having an all-around professional who serves as a strategist, operator, catalyst, and collaborative advisor.

What will we do?

Provide professional advice and financial direction for your business

Guide you to make the right decisions by giving financial insight and advice

Assess potential impacts and challenges your business may face

Support growth, turnaround, and exit strategies

Focus on managing cash

Assist with cashflow forecasting

What is included in the CFO package?

Board meeting attendance

Management accounts analysis

Cash flow management

Tax planning

Financial forecasting

High-level discussions

Scenario planning

Our solution empowers small and medium-sized enterprises (SMEs) to tap into top-tier CFO skills and expertise, offering a cost-effective alternative to the expense of hiring a full-time CFO.

Get started

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